Sadly, compelling content and vivid imagery are often not enough to guarantee that a web site will attract visitors. That's where marketing comes in -- and Web Crafter can help.
We're specialists in web-based marketing and have incorporated our knowledge into the Web Crafter content management system. Our unique approach to structuring URLs was designed specifically to attract search engines such as Google. In addition, we'll provide you with the administrative tools to optimize individual pages for search engines.
Web Crafter also offers customized marketing programs to meet the needs of your business or organization.
Email Marketing: Web Crafter's Email Scheduler application will enable you to reach hundreds, even thousands, of recipients with your message. (Please note that Web Crafter's Email Scheduler application may not be used to send unsolicited email, or "spam".)
Newsletters: Web Crafter's Newsletter application includes several components. Visitors to your site will be able to subscribe to online publications. Administrators will have access to tools for creating newsletters and emailing them to subscribers. Web Crafter can also assist with newsletter design and editorial content.
Targeted Advertising: As search engines, directories, and portals have become the gateway to the web for millions of surfers, the advertising options they offer have grown more complex. Web Crafter can help you cut through the clutter by designing and even managing an advertising program that is aimed precisely at your target audience. Let us help you make the most of the web's most innovative technologies, such as the Google AdWords and Overture Content Match systems.