In the early days of the web, most web sites consisted of individual, self-contained files. With a little knowledge of HTML, anyone with access to a computer could cobble together text, images, and a few design elements into a formatted page. The results were not always aesthetically pleasing, but the process was quick and simple.
Problems arose, however, when administrators wanted to modify that first generation of web sites. Suddenly, it wasn't so quick and simple to correct an error in a telephone number or change the color of a headline on dozens, hundreds, or even thousands of pages. Before long, innovative web developers were coming up with ways to use templates, databases, and style guides to make their lives easier. The "content management system" was born.
Today, content management systems come in all sizes, shapes, and prices. Bells and whistles aside, however, almost all of them trace their lineage to the same set of basic principles. If you're shopping for a web development firm, you need to ask only one question about content management systems:
"Does it meet my needs?"
We at Web Crafter developed our web toolkit with the client in mind. Our content management system is flexible and scalable enough to grow and change with your company or organization. We custom-tailor our web tools to fit the requirements of each client we serve. We won't burden you with extra features -- and extra costs. Neither will we deny you key components if you're constrained by a tight budget. Best of all, our toolkit is included for free in every web site we create.
Key Features of Web Crafter's Toolkit
Database-Driven: Your web site's content is stored in a database, not in individual files. The power of the database facilitates organizing, searching, and formatting content.
Attract Search Engines: In addition to content management, our platform includes a unique approach to structuring URLs designed to attract search engines. With Web Crafter, you have the ability to embed keywords into the web addresses of individual pages. For example, URLs such as http://www.yourcompany.com/clowns/elephants/acrobats/circus.html will put your search engine rankings up there with the trapeze artists.
Administrative Tools: Web Crafter puts control of your web site's content in your hands. You have the power to add, update, and delete the text and images that make up your web pages. You may grant varying levels of access privileges to web administrators. You can even optimize individual pages for search engines.
Tour the Web Crafter demo to learn more.
Design Templates: Web Crafter's advanced templating system ensures an attractive, consistent layout. Moreover, it speeds both the initial development process and subsequent design modifications.
Multiple Domains: If your company or organization is represented by a family of domain names, Web Crafter was made for you. With our administrative tools, you're able to manage multiple domains from a single, standardized interface. While distinctive layouts and styles may be applied to each domain, behind the scenes they'll all share a common pool of content and design elements.
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