Although the headline may say "clients", we're really more interested in establishing partnerships with the businesses we serve. Over the years, we've learned that the best relationships grow out of a common set of goals. In other words, we'd prefer to be part of your business, rather than part of your monthly expenses. That means you can harness the power of the Internet without paying the usual development and hosting fees. If you share our approach to business, we're especially eager to hear from you.
Coral Breeze Tours
Overview: Coral Breeze Tours is a leading excursion operator in the fast-growing tourist industry of Belize. In partnership with Web Crafter, Coral Breeze has set itself apart from the competition by offering the only full-service, online book engine in the local industry. The booking engine enables customers to research their options, finalize reservations, and make payments through the web site. They can also update their reservations without Coral Breeze's involvement. In addition, travel agents have eagerly opened their own accounts, allowing them to benefit from customized commission and discount programs.
Behind the Curtain: Although Coral Breeze's booking engine has been a hit among its customers, the public interface is only the tip of the iceberg in terms of Web Crafter's efforts. The booking engine is in fact the showpiece of a larger reservation management system. Web Crafter has given Coral Breeze the ability to manage almost its entire day-to-day operations through the web site. Much of the company's accounting and communications work has been streamlined through automated reports and sophisticated administrative tools. Customers are impressed by Coral Breeze's efficiency and responsiveness, while Coral Breeze's staff now has the time to once again enjoy the Caribbean sun.
Ocean Vibes Scuba and Watersports
Overview: Ocean Vibes is one of the top scuba diving operations in the Turks and Caicos. The company excels at providing personalized attention to its guests. Ocean Vibes wanted a web site that reflected its emphasis on personalization. In response, Web Crafter devised a reservation system that addresses the full range of options offered by Ocean Vibes, including single-day trips, mult-day dive packages, private charters, and hotel-dive combinations. Customers have the ability to put together their tropical dream vacation in less time than it takes to find their sunglasses.
Behind the Curtain: With so much going on, the main challenge for Ocean Vibes is to efficiently manage its boat fleet and crew of dive guides. Web Crafter set up a system to help Ocean Vibes closely monitor the availability of boats and staff. The result has been a more responsive, nimbler operation. With a single glance, Ocean Vibes can now review a week's worth of reservations. Customers are happy with the quick responses they receive to their inquiries. Ocean Vibes is happy with their ability to manage their bookings and customer relations through a user-friendly online administrative system. Less time in the office means more time on the water, and in the Turks and Caicos who wants to be stuck in the office?
Visit New England
Overview: A family of web sites that offers visitors to New England a vast selection of activities and destinations. Under the Visit New England umbrella, there are eight separate sites (visitnewengland.com, visit-vermont.com, visit-maine.com, visit-newhampshire.com, visit-massachusetts.com, visitri.com, visitconnecticut.com, and travelnewyorkstate.com), each with its own distinctive content and style. With a proven track record for attracting thousands of visitors daily, Visit New England is among the most successful tourism sites in generating advertising revenue.
Behind the Curtain: Web Crafter designed a set of administrative tools that enabled Visit New England to manage multiple domains through a single, standardized interface. While visitors see distinct web sites, Visit New England's network of domains share a common pool of content and design elements thanks to Web Crafter's content management system. Web Crafter also developed a customized navigational system for Visit New England, allowing visitors to find what they need based either on geography or topic. In addition, Web Crafter has developed several customized applications for Visit New England, including a keyword matching system, a concierge program, and sophisticated reporting tools. The new products have enabled Visit New England to meet the needs of its advertisers and cultivate new sources of revenue.
Roatan Shore Excursions
Overview: Roatan Shore Excursions offers day tours from several leading tour operators on the island of Roatan, Honduras. Despite recent development, Roatan remains an undiscovered gem for most visitors to the Western Caribbean. Consequently, special emphasize was placed on projecting an image of trustworthiness and professionalism through the company's web site. The booking engine enables customers to navigate through a full spectrum of options, finalize their reservations, and make payments through the web site. Customers can also update or cancel their reservations on their own. With its technological edge, Roatan Shore Excursions has been able to establish new relationships with other tour operators and travel-related web sites.
Behind the Curtain: Web Crafter's reservation system has forged a new business model for Roatan Shore Excursions. The company now has the technology to juggle more reservations with less effort. Much of Roatan Shore Excursions' accounting and customer service responsibilities have been streamlined through automated reports and sophisticated administrative tools. As a result, the company expects to increasingly serve as a reservation center for many of the island's mom-and-pop tour operators. With that goal in mind, Web Crafter has tailored the reservation system to accommodate a variety of individualized partnerships with other local businesses. In the fast-changing travel industry, flexibility is the difference between success and failure.
Paradise Catamarans
Overview: Paradise Catamarans is a small yet highly regarded tour operator in Playa del Carmen, Mexico. Even in the fiercely competitive market of the Mayan Riviera, Paradise Catamarans (formerly Snuba Cat) has stood out from the crowd for its professionalism and attention to detail. Until it teamed up with Web Crafter, however, Paradise Catamarans was forced to rely on travel wholesalers for almost all of its business. Web Crafter designed a flexible reservation system that enables customers to quickly check tour availability, choose preferred times and options, and make payments through the web site. Web Crafter has also taken the lead in developing content for the web site and directing online marketing efforts. As a result, Paradise Catamarans has entered new sectors of the tourism market, such as specialized charter tours.
Behind the Curtain: Web Crafter's customized reservation management system has taken the business operations of Paradise Catamarans into the 21st century. Instead of trying to keep track of spreadsheets and notebooks, Paradise Catamarans's staff now turns to the administrative tools of its web site for information. The admin system generates customized reports, automatically contacts customers, and allows Paradise Catamarans to update its tour schedule at a moment's notice. Moreover, Web Crafter has created special features that enable Paradise Catamarans to easily manage its multi-level connections with wholesalers, travel agents, and the general public. Now instead of sifting through stacks of paper, Paradise Catamarans is making plans for expansion.
Dream Blue Tours
Overview: As the tourism market expands, travelers are increasingly turning to the Internet to research, plan, and book their vacations. Dream Blue Tours was created to connect travelers with reputable tour operators in Caribbean. The site provides balanced, well-organized content and a wealth of feedback from the traveling public.
Behind the Curtain: The Dream Blue Tours web site invites visitors to see themselves as both consumers and creators of information. The site includes several interactive features in which travelers are encouraged to participate in surveys and contribute their opinions. Web Crafter's challenge was to provide busy travelers with clear, concise information while sparing them the clutter that blights many travel-oriented sites. On the administrative side, Web Crafter designed applications that enable Dream Blue Tours to streamline the management of visitor feedback.
RV-Coach Network
Overview: A leading destination for recreational vehicle enthusiasts and the flagship web site of Web Crafter. Much of the content found on the RV-Coach Network is generated by the community of visitors. Most of the site's main sections -- the discussion forum, classified ads, parts search, virtual RV park, links, news articles, and FAQs -- invite contributions from users.
Behind the Curtain: While the RV-Coach Network is home to a robust array of features, Web Crafter's web tools ensure that the site is simple and straight-forward for both administrators and the general public. A single username and password combination enables registered visitors to manage individual accounts for classified ads, the virtual RV park, company listings, and other areas of the web site open to public participation. Site administrators have the ability to manage the many sections of the web site through a single interface.
Darling You Shouldn't Have (2003-2005)
Overview: Darling You Shouldn't Have (DYSH) is an online merchant of unique, artful products. DYSH needed a web site that would allow its customers to place their orders quickly and efficiently, and at the same time have fun browsing the company's quirky designs and even quirkier cast of characters behind them.
Behind the Curtain: Any online merchant selling a varied product line understands the importance of a customized online ordering system. For DYSH, Web Crafter designed a set of admin tools that enables the staff to process orders and address customer concerns with a minimum of effort. A fine-tuned inventory control system automatically monitors inventory levels and helps staff members keep fast-selling items in stock. On the product side, special tools give DYSH the ability to shape the presentation and display of each merchandise category offered online.
EatWave Food Service Solutions
Overview: EatWave is dedicated to providing innovative restaurant owners with powerful, yet affordable, online ordering systems. With a restaurant web site powered by EatWave, customers are able to place orders at their convenience. Restaurants receive the orders at Internet speed, either by email or fax, in a neat, clear format. The result is a perfect marriage between technology and convenience.
Behind the Curtain: Web Crafter designed EatWave from the ground up to meet the real-world needs of busy restaurant owners. We developed administrative tools that enable restaurant owners to quickly and intuitively update their menus and revise their restaurant profiles. By working closely with prospective clients, Web Crafter addressed the specific demands of EatWave's initial target market -- pizza parlors -- right down to the pepperoni.
TM Capital
Overview: A merchant banking and financial advisory firm, TM Capital required a web site that projected the company's reputation of professionalism and competence. Web Crafter's efforts focused on intuitive navigation, crisp design, and easily accessible information.
Behind the Curtain: TM Capital required the ability to present extensive background on each client it serves. The information includes both textual and visual content, as well as links to external URLs. Web Crafter designed administrative tools that enabled TM Capital to tailor the presentation and placement of each client while maintaining a consistent public display.
eMergers.com
Overview: A proprietary website developed by TM Capital Corp. to broaden merger and acquisition opportunities using the power of the Internet. Web Crafter's efforts continued the focus on intuitive navigation, crisp design, and easily accessible information.
Behind the Curtain: The power of Web Crafter's toolkit is realized when more than one site is maintained through a common interface. TM Capital takes advantage of Web Crafter's intelligent online tools to manage both its web sites. Information common to both sites is easily updated within seconds. One interface. One solution. Multiple benefits.
Taco
Overview: If you're in the market for heating and cooling components, Taco-HVAC.com is likely to be one of your first online stops. As a leading manufacturer in the field, Taco deals with a wide-ranging audience of distributors, wholesalers, installers, and homeowners.
Behind the Curtain: Taco-HVAC.com is designed to meet the needs of several distinct audiences. Web Crafter created an extranet that enables registered users to participate in discussion forums and download detailed product documentation. In addition, an intranet for Taco's WAGS Valve division connects sales representatives and installers. Web Crafter's administrative tools facilitate management of the extranet and intranet, as well as allow Taco to link each of its product lines to a wealth of supplemental information.
Teknor Apex
Overview: An international custom compounder of plastics and rubber materials, Teknor Apex sells specialized products to a global market.
Behind the Curtain: Teknor Apex's customers are very knowledgable about their product needs. They demand a web site that provides in-depth information quickly and easily. TeknorApex.com was designed with a focus on Teknor Apex's extensive product line. Visitors are able to reach the information they need through several navigational paths. As a result, the web site has become a valuable resource for companies involved in the plastics and rubber materials industries.
Toray Plastics America
Overview: Toray Plastics America (TPA) is an affiliate of Toray Industries, Inc., the world's leading manufacturer of synthetic fibers and textiles. TPA's network of web sites (torayplasticsamerica.com, torayfoam.com, torayfilms.com, torayuvx.com) offers visitors quick access to detailed information about Toray's broad range of products.
Behind the Curtain: Although the public side of TPA's web site provides extensive content, the bulk the company's online resources is available only through an extranet custom-designed by Web Crafter. When Toray customers log in to the extranet, they gain access to the transactions associated with their accounts. Rather than force Toray to abandon its legacy system for maintaining its database of transactions, Web Crafter crafted a data interchange application that regularly updates the TPA web sites behind the scenes.
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